The Finish Is Where the Money and the Risk Are
Two bamboo charcoal wood veneer panels can come off the same extrusion line, in the same thickness and the same color, and sell at prices 60 percent apart. The difference is the finish. For an importer, the finish decides which customer will buy, what the panel survives in service, and how much of your claim exposure is real.
Below are the finishes you will be quoted in 2026, what each one actually is, and where each one belongs. Typical FOB price bands are given per square meter at 5 mm to 8 mm thickness; thicker boards and larger formats push the price up.
Wood Grain: The Volume Finish
A printed wood pattern on a PVC or PET film, laminated to the core under heat and pressure. The quality variables are print resolution, the number of color stations (four to seven), and whether the embossed texture is synchronized with the print.
- Standard wood grain. Printed grain with a light emboss. USD 6 to 10 per m2 FOB. Covers 70 to 80 percent of most orders.
- Synchronized grain (同步对花). The embossing roller aligns with the printed grain so the relief follows the printed lines. Visually much closer to real veneer. USD 9 to 14 per m2.
- Best for hotel guest rooms, apartments, wardrobes, office interiors, corridors.
- Watch for print misregistration between batches, and light or thin films where the core color shows through on dark grains.
Water Ripple: The Statement Finish
A high-gloss or semi-gloss film with a subtle undulating pattern that makes reflected light move as the viewer walks past. It reads as depth without any actual texture depth.
- Price. USD 10 to 18 per m2 FOB, and higher for large-format sheets.
- Best for feature walls, reception backdrops, retail displays, hotel lobby accents, entertainment venues.
- Watch for fingerprints and dust, which show badly on gloss. Specify an anti-fingerprint coating if the client will touch the surface, and expect a 5 to 15 percent price premium for it.
- Practical note. Water ripple is a highlight product, not a wall product. Advise customers to keep it to 20 to 30 percent of a room's surface.
Mirror and High-Gloss
Either a highly polished film or a PET mirror sheet bonded to the core. Reflection is close to a glass mirror but the panel is lighter and does not shatter.
- Price. USD 12 to 22 per m2 FOB.
- Best for nightlife venues, luxury retail, salon interiors, ceiling features in small areas.
- Watch for distortion on thin panels. A mirror finish on a 3 mm sheet will show every wave in the substrate. Use 5 mm or thicker and a very flat base.
- Careful with fire requirements: some mirror films add combustible mass, so re-check the fire classification with the actual finish.
PET Finish
A PET film rather than PVC. The film is harder, more scratch resistant and holds color better under UV exposure.
- Price. USD 10 to 16 per m2 FOB, roughly 15 to 30 percent above an equivalent PVC film.
- Best for any project with high abrasion, sunlight through glazing, or cleaning with stronger chemicals: corridors, restaurants, retail, senior living, schools.
- Why it matters. PVC films can yellow or chalk under sustained UV. If your market has 2,500 or more hours of sun a year, PET is usually the right specification.
Brushed Metal
A film printed with directional brushed lines in silver, champagne, bronze or black metal tones. Often paired with a soft satin gloss.
- Price. USD 9 to 16 per m2 FOB.
- Best for elevator lobbies, office receptions, retail fixtures, cafe counters, modern commercial interiors.
- Watch for direction: brushed lines must run consistently or the wall looks patchy under light. Specify the brushing direction on the drawing, not just on the order.
Skin Feel (Soft Touch)
An ultra-matte surface with a fine, soft texture that feels like suede or velvet. Achieved with a special coating or a matte PET film with a soft-touch top layer.
- Price. USD 13 to 22 per m2 FOB, the highest of the mainstream decorative finishes.
- Best for premium residential, hotel suites, high-end retail, wardrobes and interior doors.
- Why buyers pay. It hides fingerprints, dust and small scratches better than any other finish, and it looks expensive in photographs.
- Watch for marking from grease and hand cream. Test with a realistic contaminant before specifying it for a public area.
PVC Film: The Baseline
The default laminate across the industry. Wide color range, lowest cost, adequate for most dry interior applications.
- Price. USD 6 to 12 per m2 FOB.
- Best for dry interior walls, ceilings, budget to mid-range fit-outs, and any project where the surface is not touched or washed frequently.
- Watch for cold lamination disguised as hot-pressed, and thin films around 0.12 mm. Ask for film thickness in microns: 0.14 to 0.20 mm (140 to 200 microns) is a reasonable export spec.
Finish Comparison at a Glance
| Finish | FOB price per m2 | Scratch resistance | UV stability | Cleaning | Best application |
|---|---|---|---|---|---|
| PVC wood grain | USD 6 to 12 | Moderate | Moderate | Easy | Volume walls, ceilings, budget fit-out |
| Synchronized wood grain | USD 9 to 14 | Moderate to high | Moderate | Easy | Premium residential, hotel rooms |
| Water ripple | USD 10 to 18 | Moderate | Moderate | Needs care | Feature walls, lobbies |
| Mirror / high gloss | USD 12 to 22 | Low to moderate | Moderate | Needs care | Retail, nightlife, ceilings |
| PET film | USD 10 to 16 | High | High | Easy | High-traffic and sunny interiors |
| Brushed metal | USD 9 to 16 | Moderate to high | High | Easy | Commercial reception, lifts |
| Skin feel | USD 13 to 22 | High | High | Moderate | Premium residential, suites |
Matching Finish to Application
- Hotel corridor, 200 to 500 people a day. PET or skin feel in a mid tone. Avoid gloss and avoid thin PVC film.
- Hotel guest room feature wall. Synchronized wood grain or skin feel. The guest touches it; the tactile difference is the selling point.
- Restaurant and cafe. PET wood grain with an easy-clean surface. Grease and steam are the enemies.
- Retail feature wall. Water ripple or mirror for impact, with PET on the surrounding plain walls.
- Office reception. Brushed metal or a dark synchronized grain, PET film, matte.
- Ceiling. Light matte PVC or PET, thin and light. Gloss on a ceiling shows every framing error.
- Wet rooms and semi-exterior. PET or a coated finish, with sealed edges and a moisture-tolerant adhesive.
- Rental apartment, budget. Standard PVC wood grain. Buyers replace it in five years anyway.
How to Buy Finishes Without Getting Burned
- Ask for the film thickness in microns, not just the finish name. This is the number that separates a five-year panel from a ten-year panel.
- Ask whether the film is hot-pressed or cold-laminated. Get it in writing, and test peel strength on arrival.
- Test abrasion your own way. Rub 200 strokes with a coin or an eraser over the same spot and inspect the film.
- Test cleaning agents. Alcohol, ammonia-based cleaner and a mild abrasive, each on a scrap, 10 minutes contact, then wipe.
- Keep a physical sample library by finish and production date. When a client disputes a color eight months later, the sample is your evidence.
- Do not mix finishes in one contract line. Price them separately; finishes have different lead times and different claim profiles.
Practical rule: sell the finish as a performance specification, not a decoration. "PET film, 180 microns, hot-pressed, suitable for high-traffic corridors" closes a project sale far better than "new water ripple color".
Get quotes and free samples right now!
Send us your product list, quantity and destination port. Our export team replies with a full quotation within 24 hours.